
JEROME CRITCH
Lending Consultant
Jerome is an experienced grain advisor and marketing consultant with our network partner, Planfarm, bringing extensive industry knowledge and a practical, results-driven approach to agricultural business management.
With a strong background in grain marketing and farm advisory, Jerome understands the financial and operational pressures faced by today’s agricultural businesses. Building on his experience with Planfarm, he now also provides specialist agri-finance services through Provident, helping clients align their financial strategies with long-term business goals.
Jerome works closely with agricultural business owners to structure and secure tailored finance solutions across a wide range of needs, including:
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Commercial and term debt
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Land and farm acquisitions
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Equipment finance
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Working capital solutions
His focus is on delivering clear advice, competitive finance structures, and strategic support that enables farming businesses to grow with confidence.








